Where It Began
Our story began decades ago, when we were young, dreaming sisters who called ourselves “The GGs” (The Geddes Girls). Growing up in the wilds of the Madawaska Valley in Canada, we would spend hours in nature, playing around with ingredients and talking about creating something meaningful someday.
Years later, we were given a small bottle of organic French Plum Seed Oil by our aunt in France. We took this as our sign to finally start building our dream: a premium skincare line that marries the power of nature with the science of self-care.
Our Philosophy
At GGs, we believe that skincare is more than skin-deep. We’ve built our brand on the idea that when you feel good, you look good. Our lives are deeply rooted in wellness—whether it’s a morning walk through the forest, a weekly sauna, or eating nourishing foods, we believe these rituals are as essential to skincare as any serum.
Our core values—top-quality ingredients, transparency, effectiveness, and the celebration of nature—guide everything we do. We’re dedicated to creating clean beauty products that support you holistically, combining the best of nature and science to slow the aging process and bring out your natural glow.
The Journey of GGs
Creating a luxurious brand has been a journey of passion, persistence, and endless learning. Through this experience, our bond as sisters has grown exponentially, transforming us into a true team.
From finding incredible local suppliers to choosing packaging and designing labels, everything has been done with care and attention to bring you something special. When we say our ingredients are quality, we mean it.
Meet The Geddes Girls
Sigrid is our resident plant expert, with years of experience in the natural skincare industry and a passion for plant medicine. When she’s not at GGs, she’s leading a women’s group where they explore the power of herbs and botanicals. She brings an earthy, local touch to everything we do, always advocating for ingredients that support both our skin and our planet.
Bronwyn is our science enthusiast and skincare researcher, with a love for botanicals balanced by a deep understanding of skincare science. While she’s drawn to nature, she also values the stability and effectiveness of lab-created ingredients like antioxidants and amino acids, ensuring that each formula is as potent and safe as possible.
Roxy, Bronwyn’s daughter, is the creative spark. With her strong, positive spirit she brings a unique energy and resilience to the team. Roxy’s hard work shows in every detail she touches, constantly adding fresh ideas and passion to GGs' vision.
Bronwyn
THINGS THAT KEEP ME HEALTHY & HAPPY
My beautiful kids
Grounding on dewy warm grass
Being the little spoon
Researching the heck out of things
Food as Medicine
Being awake at sunrise
Really hot saunas
Salads with flowers
My dog Moose
Andrew Huberman and Heidi Klum
Pink Angora sweaters
Red light therapy
Roxy
THINGS THAT KEEP ME HEALTHY & HAPPY
Messy hair
Smell of beeswax, peppermint and the sea
Making a beautiful breakfasts for the people I love
Talking to strangers on the bus
Biking by misty marshes with cool winds
Coloured tights, mini skirts, silver jewelry
Nonsense talks and or fairy tales
Red lipstick
Playing in the river
Dancing, shaking, moving
Sigrid
THINGS THAT KEEP ME HEALTHY & HAPPY
Riding my bike on country roads
Skinny cold plunging
Writing songs, singing, creating music and dancing for hours
Morning light
Feeling healthy and being sober
Acting like a dorkus and wearing fabulous outfits
Spending time with the people I love
Meeting people from other cultures
Camping
Finding magic
Our Mission
Powerful Actives for Happy Skin.
Each of our ingredients has a story. From snow mushrooms, revered for centuries, to stable forms of Vitamin C that brighten and protect, our products are designed to nurture and nourish your skin and well-being.
We don’t just formulate products; we create experiences. We hope you feel pampered and genuinely cared for when you use our products. Every bottle, every drop, is crafted to support your wellness, bring out your inner radiance, and help you feel your best.
Thank you for being part of our story. We hope GGs inspires you to care for yourself, from the inside out!
